Li Huifan

Faculty

Full Time Faculty

LI Huifan

Department of International Business

Job Title:Associate Professor

Research Areas:
Marketing management
service management

EMAIL:nkvivianlee@163.com

Brief Biography

Huifan Li is an Associate Professor of Marketing at the School of Economics, Nankai University, Tianjin, P.R.China. She completed her PhD in Business Management Department at Nankai University in 2006. Her research focuses on consumer cognition and psychology, online community and word of mouth, sensory marketing and services marketing.

Education

2003–2006, Nankai University, P. R. China, Business Administration, Ph. D.
2000–2003, Nankai University, P. R. China, Business Administration, Master

Professional Experiences

2019.02-2020.02 Department of Marketing, Bentley University, Visiting Scholar
2015-now School of Economics, Nankai University, Associate Professor
2006-2015 TEDA School of Nankai University, Associate Professor

Major Journal Articale(s) (in recent years)

[1].Huifan Li, Xiucheng Fan, Huarui Cao, Jiangang Du (2015). The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm. Advances in Psychological Science，23 (1), 11-21 (in Chinese)
[2].Huifan Li, Yunlai Zhang (2016). Research on Customer Voluntary Performance and its Driving Forces in Service Industry Based on Mediating Role of Customer-Company Identification. Journal of Beijing Technology and Business University (Social Science), 31 (5), 107-115 (in Chinese)
[3].Xingyang Lv, Huifan Li, Lan Xia (2020). Effects of haptic cues on consumers’ online hotel booking decisions: The mediating role of mental imagery. Tourism Management, 77 (April): 1-13
[4].Hong Xu, Jia Liang, Huifan Li, Yuqing Liu (2018). Customer Mistreatment and Its Effects on Frontline Employee’s Justice Perception: The Moderating Role of Power. Nankai Management Review, 21 (5): 93-104 (in Chinese)
[5].Xingyang Lv, Huimin Tan, Huifan Li (2017). A Study of Consumers’ Brand Sensitivity under the Context of Switching Booking Channels. Tourism Tribute, 32 (6), 96-108 (in Chinese)
[6].Li Pan, Xingyang Lv, Huifan Li (2016). A Review of Image Congruity Theory in Tourism Context. Human Geography, 31 (3), 9-18 (in Chinese)
[7].Xindan Liu, Xingyang Lv, Huifan Li (2016). Marathon Event Image based on Running Blog from Network: A Case Study of Beijing Marathon. China Sport Science and Technology, 52 (6), 38-42 (in Chinese)

Conference Proceeding(s) (in recent years)

[8].Xingyang Lv, Huifan Li, Lan Xia (2020). Effects of haptic cues on consumers’ online hotel booking decisions: The mediating role of mental imagery. AMA 2020, San Diego, US.
[9].Xingyang Lv, Huimin Tan, Huifan Li (2016). Is a Brand Important yet? A Study on the Importance of Brand in the Hotel Booking Decision Making: Consumers’ Brand De-sensitivity and Re-sensitivity under the Circumstances of Switching Booking Channels (in Chinese). 2016 China’s Youth Tourism Forum. Beijing, China. Best Paper Award

Research Projects

Project director, The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm (2014-2017)