LI Huifan

Faculty

Full Time Faculty

LI Huifan

Department of International Business

Job Title:Associate Professor

Research Areas:
International Business

EMAIL:nkvivianlee@163.com

Education

2003-2006 Business School of Nankai University, Ph.D 
2000-2003 Business School of Nankai University, Master

Professional Experiences

2015-now   School of Economics, Associate Professor
2006-2015  TEDA School of Nankai University, Associate Professor

Research Projects

Project director, The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm (2014-2017)
Project director, Customer-Company Identification under the service contexts, funded by Natural Science Foundation of China (2008-2010)
Project director, Regulating and Developing Tianjin’s Social Intermediary Enterprises, funded by Social Science Foundation of Tianjin (2007-2008)

Academic Publications

The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm. Advances in Psychological Science，2015，11-21
When Does Rewarding the Third Party Increase Recommendations? Proceedings of 14th International Research Consortium on Service, June 2015, CEIBS, Shanghai
Customer Voluntary Performance and It's Driving Forces in the Service Industry: The Mediating Role of Customer-Company Identification. JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY，2016，31 (5): 107-115
Marathon Event Image based on Running Blog f rom Network-A Case Study of Beijing Marathon, China Sport Science and Technology, 2016, 52 (6): 38-42
A Review Of Image Congruity Theory In Tourism Context. Human Geography, 2016, 31 (3): 9-18

Awards

Best paper award of 2016 China’s Youth Tourism Forum 
Best paper award of 2010 JMS Annual Conference of Chinese Marketing
Outstanding faculty advisor award of the 2016 undergraduate thesis of Nankai University